A smarter, more agile business rules engine

Experian’s business rules engine puts the power to develop, manage and deploy business rules where it belongs — in the hands of your business users

Business Rules Engine

Strategy ManagementSM — the business rules engine behind many of Experian’s decisioning products and tools — allows the development and rapid deployment of complex business rules, so your organization can make better decisions across the Customer Life Cycle. Automate and optimize numerous types of business decisions, including credit approve/decline, instant prescreen offers, and collection decisions.

With Strategy Management you can also extract scoring, business rules and decision strategies from legacy system code, moving them into a business rules repository where they can be configured and maintained easily. This enables continuous testing and fine tuning of your business rules, so you can optimize decision strategies to drive higher profits.

Features and Applications of Strategy ManagementSM Business Rules Engine

Better Access to Data

  • Pull data from multiple sources — both internal and external — into your decisioning engine
  • Access an unlimited number of scores and attributes, including real-time access to credit bureau data
  • Process a high volume of transactions, with support and availability 24 hours a day

More Decisioning Power

  • Gain the ability to calculate numerous predictive attributes and custom scoring models
  • Test new strategies against your current decision models or perform what-if simulations on historical data
  • Improve business process efficiencies with continuous-loop deployment of better decision strategies

Dynamic Decisioning

  • Deploy new decisioning strategies faster, so you can respond to market changes rapidly
  • Deliver real-time, instant decisions while customers are at the point of sale
  • Seamlessly integrate Strategy Management into your existing systems with minimal IT costs

Drive Improved Business Performance

Experian decisioning systems are designed to maximize the value of your customer relationships. This is accomplished by giving businesses the control and flexibility to make intelligent, accurate decisions at various points along the customer journey.

Strategy Management business rules engine not only delivers superior decision-making but also allows for greater market agility. By allowing you to test and deploy new decisioning strategies easily, it enables you to respond rapidly to external market pressures or internal business process changes.

The end result: better, more agile decision-making leading to better financial performance.

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