Discover a universe of untapped businesses
Having deep insight into customer and prospect behaviors, characteristics and spending patterns is a great way to pursue new business.
Are you looking for ways to improve marketing effectiveness and boost return on investment? Experian Marketing Analytics offers the ability to fine-tune targeting strategies and seek model customers using the industry’s leading commercial database. Your marketing campaigns will have deeper insights, and your tactics, channels and strategies will yield maximum returns. We combine your data with our data to open a world of possibilities:
- Receive in-depth profiles of current customers — Combine Experian’s business marketing and credit data with your internal customer data to identify your customers’ key characteristics, across your portfolio.
- Better understand your business customers — Build propensity-to-buy models using firmographic and trade credit attributes, fully customized based on your current customers and prior marketing campaigns.
- Reach look-alike customers — Apply customer profiles and propensity model criteria to Experian’s U.S. Business Database to reach more potential customers.
- Locate prospects — Identify your target prospects geographically via heat maps and provide details on the top locations for new customers.
- Improve upsell and cross-sell results — Strengthen targeting and marketing strategies within your customer portfolio and identify and focus on those key accounts to ensure existing customers purchase all appropriate products.
Commercial Credit ApplicationBusinessIQ
A complete business credit and risk management application
The most robust of all Experian business credit reportsSmall Business Credit Share Report
Unparalleled insight into small businesses — for Small Business Credit Share consortium membersInternational Reports and Resources
Do business internationally with tools that support customer acquisition and portfolio managementBusiness Owner Background Reports
Unprecedented visibility into a business owner or principal's relationships with current and former business interests
Get the power of a score that predicts the likelihood of delinquency within the next 12 monthsFinancial Stability Risk Score
Quickly identify the highest risk businesses and avoid bankruptcy risk and accounts likely to defaultSmall Business Credit Share Scores
Developed exclusively for Small Business Credit Share members — two highly predictive scores to assess portfolio risk and portfolio benchmarking
Portfolio ManagementPortfolio Scoring
Implement Experian's Intelliscore Plus to access risk on your entire portfolio
AlertsAccount Monitoring Service
Comprehensive alerts that notify you of changes to an account within your portfolio
Enable automated, customized decisioning for new accounts based on your organization's risk tolerance
Mobile ApplicationsBusinessIQ Mobile
Instant decisions — in the palm of your hand
FraudBusiness Compliance Insight
Faster manual review and enhanced due diligenceBizID
Prevent fraud and comply with regulatory mandates with BizID
Direct Data AccessDynamic Access
Access always-fresh data more efficiently
Data IntegrationData Synthesis
Data Synthesis lets you navigate today’s complex business environment by viewing your customers with laser focus.FusionIQ™
Improves the value of your customer profiles by integrating Experian business risk data with your Salesforce.com customer records.
Custom DataCommercial Risk Database Plus
The industry’s most powerful database of small and midsize U.S. businesses has been significantly enhanced to help credit professionals make more decisions faster and with improved results
Customer AquisitionMarketing Analytics
Improve your bottom line with the key services provided by Marketing Analytics from Experian, including customized profiling, predictive modeling and segmentationU.S. Business Database
Improve your B2B targeting with the industry’s most comprehensive and reliable U.S. business fileB2B Data Insights
Make informed decisions with insights from Experian’s best-in-class marketing databaseBusiness Email Services
Profit from the industry’s most thorough and accurate business email database
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To request more information, call us at 1 877 565 8153 or complete the form below.