Salesforce integration

Seamlessly integrate Experian’s contact data validation into Salesforce.

Salesforce is a powerful CRM for driving sales, marketing, and service performance. But its effectiveness depends on the quality of the data inside it. Experian’s pre-built Salesforce integration helps you validate, standardize, and enrich contact data directly within your Salesforce environment — so you can make confident, data-driven decisions.

As a certified Salesforce AppExchange Partner, Experian delivers a global data quality solution that works natively within Salesforce Agentforce Sales and Agentforce Service, in both Classic and Lightning.

Prevent bad data from entering your CRM and improve the quality of existing records.

Experian enables real-time and batch validation for:

• Postal addresses

• Email addresses

• Phone numbers

Address Validation

Auto-complete speeds up data entry while reducing human error. Addresses are verified and standardized in real time — including suite and apartment-level validation where available.

Email Validation

Confirm email addresses are correctly formatted and deliverable before they enter your system, reducing bounce rates and protecting sender reputation.

Phone Validation

Verify phone numbers globally, including phone type (mobile or landline), carrier, and country of origin.

Salesforce helps your organization improve sales, marketing, and operational efficiencies. By adding data validation from Experian, you can increase the benefits of your Salesforce solution. Some of the features included in our Salesforce integration include:

• Multiple modes of Salesforce data validation to verify the accuracy of addresses, email, and phone numbers
• Advantages in data management: Salesforce improves sales, marketing, and operational efficiencies with clean, accurate data
• Validates addresses to the suite or apartment level
• Lightning and Classic compatible
• Validation components for use in standard or custom forms
• Data verification status and timestamp provided
• Flexible licensing based on your data volumes

Built for Salesforce

As an AppExchange Partner, our integration is purpose-built for Salesforce — no custom coding or third-party workarounds required.

Easy to Use

Your team continues working within the familiar Salesforce interface while benefiting from powerful background validation.

Improves Data Accuracy from Day One

Real-time validation ensures errors are caught immediately. For example, if a user mistypes an email address or enters an incomplete address, the system flags the issue before submission.

Increases Efficiency

Clean data reduces time spent correcting errors, improves segmentation, strengthens reporting accuracy, and enhances campaign performance.

Improve your Salesforce data quality

Accurate contact data drives better engagement, improved operational efficiency, and stronger customer relationships.

Discover how Experian’s Salesforce data validation integration can help you maintain trusted, reliable CRM data. Connect with a data quality expert to learn more.