Trust is the foundation of agentic commerce

AI agents are transforming how consumers shop and transact. But as transactions shift from user-initiated to agent-executed, businesses must verify who’s behind each action and what’s been authorized.

Experian® Agent Trust introduces a Know Your Agent (KYA) framework that connects identity, intent and risk, so businesses can enable AI-driven commerce with confidence.

How Experian Agent Trust works

Verify identity and payment

Confirm the individual and payment method, issue a KYA trust token.

Bind human to agent

Link consumer, device and AI agent securely.

Validate intent and risk

Evaluate identity, consent, intent, and agent behavior over time.

Enable secure transactions

Execute tokenized payments and return decisions to the agent and user.

Bring trust to AI-driven commerce

Enable secure, transparent transactions powered by verified identity and intent

Enable the future of commerce with confidence

Built on Experian’s leadership in identity and fraud prevention and aligned with emerging standards such as the Know Your Agent (KYA) ecosystem, Experian Agent Trust helps organizations securely adopt AI-driven commerce to establish trust in every transaction.

agent trust

 

 

  • Verify who is behind each AI agent with a Know Your Agent (KYA) approach
  • Reduce fraud with real-time identity, intent, and risk validation 
  • Maintain customer trust through transparent, consent-based interactions 
  • Enable AI-driven commerce at scale with continuous decisioning 
  • Go beyond authentication with human-to-agent binding and intent validation 
  • Enable integration across existing commerce and payment ecosystems with a platform-agnostic approach

Get started with Experian Agent Trust

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