Report
Cooler weather brings a cooler economy
Published October 8, 2024
Commercial Commercial Insights Credit & Economic Trends Economic & Market Insights
As the U.S. economy cools, small businesses face the dual pressures of year-end operations and the holiday season. Consumer spending has exceeded expectations, driven by savings depletion and increased reliance on credit, particularly among Gen Z—a trend raising concerns about long-term credit health. However, rising costs for essential expenses are beginning to constrain spending power, alongside slowing consumer sentiment ahead of an election cycle marked by uncertainty. Despite these challenges, small businesses are preparing for the holidays with optimism, building inventories to capture year-end growth. Credit markets remain accessible, with looser lending criteria offering a supportive backdrop. As the economy aims for a soft landing, small businesses have a chance to close the year on a positive note.
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