Creating a Modern, Embedded Customer Experience

Discover how AI, fraud and identity are reshaping digital trust. Based on research with U.S. consumers and businesses, this report explores emerging trends and practical strategies.

• Understand today's evolving fraud landscape and AI-driven threats
• Learn how identity intelligence supports trust and customer experience
• Explore consumer expectations for security, privacy and personalization
• Prepare for the future of agentic commerce and digital trust

Explore how modern fraudsters use coordinated, strategic attack methods—and learn how to detect, disrupt and prevent them using behavioral intelligence and real-time insights.

Key insights:

• Fraudsters use structured attack strategies like reconnaissance, blitzes and deception to exploit weaknesses
• AI-driven bots and automation are rapidly increasing the scale and speed of fraud attacks
• Behavioral analytics reveals hidden fraud signals traditional tools miss
• Early detection and layered defenses help stop attacks before they escalate

Innovations in post-login fraud have exposed gaps in login defenses. How are leading businesses responding? Experts from TD Bank and Experian take a look at modern ATO attacks and scams — and how to stop them.

What you’ll learn:

• How fraudsters exploit vulnerabilities in login defenses
• The operating structure of a real-world ATO fraud ring
• Keys to stopping coordinated attacks in real time

Explore how you can reframe engagement as a growth strategy and use CLV as a leading indicator of sustainable profitability.

Learn how to:

• Move beyond one-size-fits-all tools and experiences.
• Meet customer expectations for financial wellness and identity protection.
• Accelerate time-to-market with modern, embeddable solutions.
• Deliver a cohesive customer experience that drives growth.