Reviewing your prospecting strategies should be a regular, ongoing practice to ensure you're targeting the right customers at the right time and making the most of your marketing spend. Use this checklist to consider any potential gaps in your current prospecting initiatives and find out what you can do to improve them.
Experian’s Kathleen Peters weighs in on the importance of privacy and security, a personalized experience, and leveraging data when it comes to building an effective identity strategy.
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