Case Study
Case Study
Published November 11, 2022
MarketingLearn how Experian collaborated with a large retail credit card issuer to implement a custom acquisition model powered by advanced credit attributes, leading to 10 percent improvement in performance across all segments.
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Based on interviews with global financial institutions, the Forrester Total Economic Impact™ study, commissioned by Experian, reveals real customer impact stories and business wins delivered by the Experian Ascend Platform™. This infographic shares some of the key findings.
Key insights include:
The Forrester Total Economic Impact™ (TEI) study, commissioned by Experian, explores the quantifiable and unquantified benefits of implementing the Experian Ascend Platform™. Based on interviews with global financial institutions, the report provides a comprehensive analysis of how the platform improves credit decisioning, reduces fraud, and delivers significant ROI.
Key insights include:
Reaching the right consumers with credit offerings can be challenging without the right technology. Our optimized prescreen model and strategy service, Ascend Intelligence Services™ Target, can help organizations identify consumers who meet credit offer criteria, increasing the likelihood of positive responses.
With access to Experian’s historical data, financial institutions can:
By optimizing their prescreen strategies, organizations can reach more of the right consumers to grow their customers bases and drive revenue.
In an era of economic uncertainty, resilience can seem out of reach, but Gen Z is flipping the script. Watch this webinar to explore: