Companies with an existing consumer portfolio may have some of their best small business prospects right under their noses – but how do you connect the dots? In this Sip and Solve session we share how linking consumer to businesses can help you contact decision makers across multiple channels, and maximize account lifetime value.
Dan Meder is Vice President, Go to Market and Alliances for Experian’s Business Information Services group. Dan’s deep industry experience assists Experian’s B2B clients and Partners in leveraging data, analytics and technology to improve profitability. Prior to joining Experian, he spent 20 years with Dun & Bradstreet in a variety of technical sales and product marketing roles.