As businesses begin to re-open at varying capacities and timelines across the country, it is more difficult than ever to maximize the return on your marketing spend. Sales and marketing departments are finding it increasingly difficult to prioritize pre-COVID marketing lists and find open and stable businesses. Grab your favorite beverage and join me for a drink as we review a strategic approach to sales during the reopening of the US economy. You will learn three key takeaways, including:
Chad Downey is a Business Marketing Consultant working within the Business Information Services unit of Experian. He works closely with clients, using best practices in Business to Business marketing that leverage Experian's data and analytic capabilities to optimize prospect targeting. Chad has been in the credit and marketing industry for over 20 years and held roles in technology, marketing, and strategic sales.