Sip and SolveTM

Solving business challenges in a coffee break


Business Resiliency - Targeting Higher Potential Companies

As businesses begin to re-open at varying capacities and timelines across the country, it is more difficult than ever to maximize the return on your marketing spend. Sales and marketing departments are finding it increasingly difficult to prioritize pre-COVID marketing lists and find open and stable businesses. Grab your favorite beverage and join me for a drink as we review a strategic approach to sales during the reopening of the US economy. You will learn three key takeaways, including:

  • A clear understanding of the operational risk associated with COVID-19
  • Learn to develop marketing lists that effectively balance risk
  • See how to quickly and accurately identify low-risk prospects within a sales territory


Chad Downey

Chad Downey, Solutions Consultant


Chad Downey is a Business Marketing Consultant working within the Business Information Services unit of Experian. He works closely with clients, using best practices in Business to Business marketing that leverage Experian's data and analytic capabilities to optimize prospect targeting. Chad has been in the credit and marketing industry for over 20 years and held roles in technology, marketing, and strategic sales.

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