Sip and SolveTM

Solving business challenges in a coffee break

Signs you need to adjust your decisioning model

There is one thing you can count on with every model - model performance will deteriorate.  During this session, Analytics Consultant Marsha Silverman shows you how you can monitor model performance to catch deterioration before it is too late. 

We cover:

  • How to identify model deterioration
  • When should a model be re-calibrated
  • When should a model be redeveloped


Marsha Silverman

Marsha Silverman, Lead Analytics Consultant

Marsha joined Experian in August 2013 as Lead Analytic Consultant providing Decision Sciences support to Experian’s Business Information Solutions Division.  In her role, Marsha consults with various clients in support of Experian’s commercial products and services, including prospecting, account acquisition, account management, and collections.


Marsha has over 25 years of experience in Financial Services focusing on both consumer and commercial lending.  Prior to joining Experian, she was Director of Marketing Analytics at Citigroup where she led the analytic team supporting the small business credit card portfolio.  She was also the division lead for the Citi Cards marketing budget optimization and allocation process.  Prior to Citigroup, Marsha was Director, Corporate Planning & Analysis at American Express. 


Marsha holds a B.A. in Economics from Haverford College and an M.B.A. in Finance from Stern School of Business at New York University.

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