Report
Surviving the holidays
Published December 9, 2025
Commercial Commercial Insights Credit & Economic Trends Economic & Market Insights
The holidays are here, and Black Friday sparks a surge in consumer spending. U.S. small businesses are proving remarkably resilient despite persistent economic challenges. Inflation held at 3.0% in September, and interest rates remain elevated, yet entrepreneurs are capitalizing on seasonal demand through digital innovation and disciplined financial strategies.
August saw 428,937 new business applications, a 10% year-over-year increase driven by minority and younger founders, while the Experian Small Business Index™ rose to 41.1, signaling improved credit health. With average credit card APRs exceeding 21.5%, small firms are shifting toward installment loans to finance inventory and holiday promotions, ensuring structured repayment and sustainable growth.
This adaptability positions local retailers to turn economic headwinds into opportunities, leveraging festive shopping momentum to strengthen their foothold in a competitive market.
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