Know your leads. Grow your Business.

The credit marketing landscape is evolving. As competition intensifies and consumer expectations rise, financial institutions that can predict, personalize and perform at scale will define the next generation of success.

In this webinar, our experts explore how financial institutions can use connected intelligence to find, know and grow the right customers, leading to:

• Smarter acquisition
• Stronger customer retention
• More proactive growth

Gain actionable insights from Experian’s 2026 State of the U.S. Housing Market Report:

• Mortgage market shifts and evolving borrower behaviors
• Affordability pressures and what they mean for homeowners
• Home equity as a key growth lever for lenders
• Macroeconomic trends impacting housing demand and credit

A new year means new opportunities — and new pressure to make every marketing dollar count. Whether your focus is to expand your portfolio, deepen existing relationships or improve marketing efficiency, this checklist will help you prepare to drive stronger, smarter growth all year round.

You’ll discover how to:

• Master the new prospecting formula
• Use data to drive personalization
• Create cohesive messaging across channels

Experts from Experian, Micronotes, and Premier America Credit Union explore how credit unions can reach the right prospects at the right time to drive measurable loan and member growth.