Today’s consumers are the center of the healthcare transformation. With the rise of consumerism in this value-based care industry, it is imperative that healthcare brands understand their patients and members are customers who want a personalized experience.
Resonate with current customers and attract new ones
By leveraging Experian Health’s consumer marketing data, healthcare brands can better understand their customers and resonate with their lifestyle and interests.However, not not all data is created equal. Our consumer marketing data utilizes lifestyle, demographic, psychographic and behavioral data from the highest quality sources and provides coverage to prospect audiences and rich insights that is unmatched by custom research and panel data offerings.
Enhance your consumer-centered data-driven strategies with quality data
Further, enriching your patient and member rosters with Experian Health’s consumer insights can lead to powerful analytics that increase operational and strategic efficiencies.
- Which customers are most profitable and how can you find more of them?
- What are patterns in customer behavior that increase or decrease operational efficiencies?
- How can knowing the lifestyles, life events, interests, preferences and more about customers in my billing cycle helpful for increasing their likelihood to pay?
Experian’s Health has the richest consumer data assets available in the healthcare and marketing industries. Whether your analytics team is looking for high performing data to add lift to current and new models, your finance leaders are eager for better ways to communicate with customers in the billing cycle, or your marketing team needs to prospect and grow your organization’s market footprint, Experian Health has you covered.
Experian Health’s ConsumerView offerings:
All ConsumerView data solutions include Experian’s TrueTouch solution to inform your marketing message and marketing channel, as well as Mosaic, the industry’s most powerful lifestyle segmentation solution that makes internal segmentation easy and targeting like-customers possible in any media channel.
ConsumerView℠ for Prospecting
Leverage hundreds of consumer audiences and insights to reach new customers with content that resonates and engages.
ConsumerView℠ for Segmentation
Tap into an analytical fuel that powers high-performing models and provides predictive data for customer segmentation.
ConsumerView℠ profile report
Looking for an insight summary of your customers? This solution is a great way to understand key demographics and psychographics of your customers.
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