Data-driven healthcare marketing strategy
Turn insights into smarter healthcare decisions
Deliver personalized healthcare experiences
Today, consumers are the center of healthcare transformation. With the rise of consumerism, it is crucial that healthcare brands understand that their patients and members also want a personalized experience.
With Experian, healthcare brands can better understand their patients and appeal to their lifestyles and interests. Our healthcare marketing data utilizes lifestyle, socioeconomic, demographic and behavioral data from the highest-quality sources to ensure your organization gains the most accurate insight into your patients and members through a trusted source.
Activate smarter healthcare marketing with originally-sourced data
Enrich your patient and member files with Experian’s household-level insights to unlock analytics that drive volume, improve efficiency, strengthen patient relationships, and accelerate cash flow. With our data sourced directly from premium, validated sources, your team can quickly shift from guesswork to evidence-based action, and confidently answer questions like these:
Which patients are able to pay, and how can I reach similar patients?
What are patterns in patient behavior that drive operational efficiency?
How can patients’ lifestyle signals guide smarter, faster collections outreach?
Enrichment
Utilize hundreds of consumer audiences and insights to reach new customers with content that resonates and engages.
Marketing Attributes
Fuel predictive models with lifestyle and payment-propensity data.
Insights
Surface the top demographics and psychographics driving engagement.
Acquire new patients or members
Equip your marketing team with rich insights to prospect effectively.
Improve service-line retention
Deepen relationships with data-driven engagement strategies.
Accelerate cash flow
Improve billing cycle communication and patient responsiveness with household-level insights.
Optimize marketing analytics
Strengthen campaign performance and add lift to new and existing models with accurate, validated consumer data.
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