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Deliver personalized healthcare experiences

Today, consumers are the center of healthcare transformation. With the rise of consumerism, it is crucial that healthcare brands understand that their patients and members also want a personalized experience.

With Experian, healthcare brands can better understand their patients and appeal to their lifestyles and interests. Our healthcare marketing data utilizes lifestyle, socioeconomic, demographic and behavioral data from the highest-quality sources to ensure your organization gains the most accurate insight into your patients and members through a trusted source.

Activate smarter healthcare marketing with originally-sourced data

Enrich your patient and member files with Experian’s household-level insights to unlock analytics that drive volume, improve efficiency, strengthen patient relationships, and accelerate cash flow. With our data sourced directly from premium, validated sources, your team can quickly shift from guesswork to evidence-based action, and confidently answer questions like these:

Which patients are able to pay, and how can I reach similar patients?

What are patterns in patient behavior that drive operational efficiency?

How can patients’ lifestyle signals guide smarter, faster collections outreach?

 

Explore our data-powered solutions

Inform your marketing message and channel preference with our data and insights products, which help you gain access to lifestyle insights that make internal segmentation easy and targeting like-customers possible in any media channel.

Enrichment

Utilize hundreds of consumer audiences and insights to reach new customers with content that resonates and engages.

Marketing Attributes

Fuel predictive models with lifestyle and payment-propensity data.

Insights

Surface the top demographics and psychographics driving engagement.

Four ways data can supercharge your healthcare marketing strategy

Turn insights into smarter decisions across your healthcare organization with consumer marketing data.

Acquire new patients or members

Equip your marketing team with rich insights to prospect effectively.

Improve service-line retention

Deepen relationships with data-driven engagement strategies. 

Accelerate cash flow

Improve billing cycle communication and patient responsiveness with household-level insights.

Optimize marketing analytics

Strengthen campaign performance and add lift to new and existing models with accurate, validated consumer data.

Healthcare Marketing Blogs

Five practical applications of Experian’s Marketing Attributes

Refresh your marketing strategy with sharper identity and smarter data

Five real-life demographic segmentation examples

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