Leverage Consumer Data

Understand and engage the healthcare consumer

Consumer behavior

Today’s consumers are the center of the healthcare transformation. With the rise of consumerism in this value-based care industry, it is imperative that healthcare brands understand their patients and members are customers who want a personalized experience.

Resonate with current customers and attract new ones

By leveraging Experian Health’s consumer marketing data, healthcare brands can better understand their customers and resonate with their lifestyles and interests. Did you know that not all data is created equally? Our consumer marketing data utilizes lifestyle, demographic, psychographic and behavioral data from the highest quality sources to ensure your business is compliant with consumer privacy regulations like GDPR. Further, Experian Health’s consumer marketing data provides the coverage you need to prospect new target audiences and rich insights to resonate with them — insights that are unmatched by custom research and panel data offerings. 

Enhance your consumer-centered data-driven strategies with quality data

Further, enriching your patient and member rosters with Experian Health’s consumer insights can lead to powerful analytics that increase operational and strategic efficiencies.

  • Which customers are most profitable and how can you find more of them?
  • What are patterns in customer behavior that increase or decrease operational efficiencies?
  • How can knowing the lifestyles, life events, interests, preferences and more about customers in my billing cycle be helpful for more efficient and effective collections interventions?

Experian’s Health has the richest consumer data assets available in the healthcare and marketing industries. Whether your analytics team is looking for high performing data to add lift to current and new models, your finance leaders are eager to find better ways to communicate with customers in the billing cycle, or your marketing team needs to prospect and grow your organization’s market footprint, Experian Health has you covered.

Experian Health’s ConsumerView offerings:

All ConsumerView data solutions include Experian’s TrueTouch solution to inform your marketing message and marketing channel, as well as Mosaic, the industry’s most powerful lifestyle segmentation solution that makes internal segmentation easy and targeting like-customers possible in any media channel.

ConsumerView℠ for Prospecting

Leverage hundreds of consumer audiences and insights to reach new customers with content that resonates and engages.

ConsumerView℠ for Segmentation

Tap into an analytical fuel that powers high-performing models and provides predictive data for customer segmentation.

ConsumerView℠ profile report

Looking for an insight summary of your customers?  This solution is a great way to understand key demographics and psychographics of your customers.

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