Report
Published October 9, 2024
Banks Credit & Economic Trends Economic & Market Insights Marketing
Explore Gen Z's habits and attitudes toward credit, personal finance, marketing, fraud and more.
Gen Z fast facts:
- There are 69.3 million Gen Z-ers in the United States.
- They spend six or more hours per day on their cell phones.
- They collectively demand purpose and accountability from brands they interact with.
They demand the creation of more opportunities for people of diverse and underrepresented backgrounds. Lack of financial resources and funding options are seen as barriers in achieving their goals.
Source: Statista, McKinsey & Company.
Complete the form to access the report
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Thank you for your interest
Your free Experian resource is now available. Enjoy!
Webinar
Macroeconomic forecasting and credit trends - August 2025
Although the U.S. economy remains solid and has resisted a broader slowdown thus far in 2025, the outlook remains highly uncertain. In this environment, it is imperative for businesses to stay on top of the latest economic developments. Experian’s Chief Economist Joseph Mayans, Director of Fintech Gavin Harding and Head of Automotive Financial Insights Melinda Zabritski, will provide a look into:
- The latest economic, credit and automotive finance trends
- Forecasts for the rest of the year and beyond
- Answers to today's most pressing questions
Video
Leisure & Hospitality Sector Faces Diverging Credit Realities Amid Summer Surge
As temperatures rise across the U.S., so does the nation’s appetite for travel—and the Leisure & Hospitality sector is feeling the heat. In this week’s Commercial Pulse Report, we examine how soaring consumer demand intersects with evolving credit conditions for businesses in travel, lodging, and transportation.
Check out the full report to see how these trends could impact your strategy!
Video
Used Cars Surge as Credit Tightens: The Auto Industry’s Balancing Act
As the automotive sector adapts to rising vehicle prices, shifting consumer behavior, and persistent inflation, the ripple effects are clearly visible in commercial credit activity. Experian’s latest Commercial Pulse Report (July 22, 2025) dives deep into the evolving credit dynamics within the auto industry—and one trend is clear: credit access is contracting across nearly every segment.
Check out the full report to see how these trends could impact your strategy!
eBook
Experian's guide to navigating the prospecting landscape
To strategically market your credit products, you’ll need to connect and engage with qualified consumers, but finding and pitching to them isn’t always easy.
Read our e-book to discover:
- Key market trends: Understand why your current prospecting strategy needs to be refined.
- Strategic channels: Explore the most effective methods to locate and engage ideal customers.
- New approaches to campaign optimization: Learn how to quickly create and manage your campaigns across multiple channels.