Making identities personal

Fraud doesn’t happen in silos — and neither should your defense. 

Watch this product demo to see how Experian’s connected fraud prevention solution brings behavioral analytics, identity verification and digital intelligence together to: 

• Detect and block suspicious behavior early 
• Validate identities in real time 
• Assess device, phone and email integrity 
• Unify fraud signals across the customer journey 

Consumers expect convenience online, but fraud concerns continue to challenge retailers’ ability to deliver frictionless experiences. In this on-demand webinar, you’ll learn:

• How fraud trends are evolving and what they mean for retailers
• Areas of focus for retailers to build trust with concerned consumers
• Proven strategies to stop fraud without slowing down transactions

Based on findings from our 2025 U.S. Identity and Fraud Report, this webinar explores how businesses can navigate rising risk, meet growing consumer expectations, and stay ahead of increasingly complex attacks. 

Key highlights: 

• Concern is still high: 57% of U.S. consumers are concerned about doing things online. 
• Identity theft leads the pack: 68% of consumers worry about identity theft, and 61% about stolen credit card data. 
• Fraud is rising: 59% of businesses report increased fraud losses, and 70% plan to boost fraud prevention budgets in 2025. 
• Trust is hard to earn: Only 13% of consumers feel fully secure opening accounts with new brands. 

Experian’s tenth annual Identity & Fraud Report unpacks the major trends reshaping identity, fraud, and digital trust in 2025. Based on insights from over 2,000 U.S. consumers and 200 business leaders, this year’s findings offer a clear-eyed view of what’s driving concern, where expectations are shifting, and how organizations must evolve to stay ahead.

Key takeaways include:

• Fraud is growing—and changing fast: Nearly 60% of U.S. businesses report higher fraud losses in 2025, driven by more sophisticated attacks and legacy security gaps.
• Trust is earned, not assumed: Only 13% of consumers feel fully secure opening new accounts—yet 40% say strong identity experiences build trust.
• AI is both a weapon and a shield: 72% of businesses expect AI-generated fraud to be a top challenge, even as more invest in AI to fight back.
• Consumer fears remain high: Identity theft (68%) and stolen credit card data (61%) top the list of consumer concerns—for the second year running.