Shining a light on the need for equity in energy

Discover how Ascend Marketing helps marketers activate smarter campaigns with fresh credit data, including:

• Improving audience targeting with continuously refreshed credit data 
• Building, optimizing and activating campaigns in one connected workflow 
• Enhancing campaign performance with better insight 

By the time your campaign launches, the data behind it is already outdated. The result? Missed opportunities, wasted spend and underperforming campaigns.

In this white paper, you’ll learn how to:

• Identify where delays are impacting your campaign performance
• Evaluate time-to-decision and execution gaps
• Connect data, modeling and activation more effectively

Read our first-ever State of Energy and Utilities Report examining the forces shaping the industry this year.

• Rising arrearages and affordability pressures
• Expanding digital channels and identity-related fraud exposure
• AI-driven demand, data center growth and grid resiliency challenges
• Data-driven strategies to reduce risk and strengthen customer trust

The credit marketing landscape is evolving. As competition intensifies and consumer expectations rise, financial institutions that can predict, personalize and perform at scale will define the next generation of success.

In this webinar, our experts explore how financial institutions can use connected intelligence to find, know and grow the right customers, leading to:

• Smarter acquisition
• Stronger customer retention
• More proactive growth