2025-2026 Data Breach Response Guide

Experian’s tenth annual Identity & Fraud Report unpacks the major trends reshaping identity, fraud, and digital trust in 2025. Based on insights from over 2,000 U.S. consumers and 200 business leaders, this year’s findings offer a clear-eyed view of what’s driving concern, where expectations are shifting, and how organizations must evolve to stay ahead.

Key takeaways include:

• Fraud is growing—and changing fast: Nearly 60% of U.S. businesses report higher fraud losses in 2025, driven by more sophisticated attacks and legacy security gaps.
• Trust is earned, not assumed: Only 13% of consumers feel fully secure opening new accounts—yet 40% say strong identity experiences build trust.
• AI is both a weapon and a shield: 72% of businesses expect AI-generated fraud to be a top challenge, even as more invest in AI to fight back.
• Consumer fears remain high: Identity theft (68%) and stolen credit card data (61%) top the list of consumer concerns—for the second year running.

Join Experian for an exclusive look into the forces reshaping the rental housing landscape. This webinar reveals how shifting renter demographics, rising affordability pressures, and evolving credit behaviors are impacting the market. Discover actionable insights on rent trends, payment risk, and the power of rent reporting—plus, get ahead of macroeconomic shifts influencing housing demand in 2025.

Join Experian’s Dark Web Intelligence Team to explore how to score consumers’ identity health and the benefits for both businesses and consumers.

We'll break down:

• The accelerating risk of identity exposure on the dark web and what it means for your organization and your customers
• Case studies of fraud events detected through dark web alerts
• How Experian's Identity Health Score translates signal data into action, helping you identify at-risk consumers, upsell safely, inform cyber insurance strategies, and protect employees

The 2025 U.S. rental market reflects broader economic conditions, shaped by shifting market forces and ongoing uncertainty. Landlords and property managers are navigating a complex landscape where understanding renter behavior, affordability challenges, and macroeconomic pressures is key to maintaining stable occupancy. By staying informed on these trends, they can better attract and retain long-term tenants.

Key Insights:

• Renter Financial Pressure: Renters across all demographics are facing rising debt and affordability issues, impacting their housing stability.
• Rent-to-Income Imbalance: Rent prices continue to rise faster than incomes, increasing the financial burden on tenants nationwide.
• Macroeconomic Impact: Factors like interest rates, unemployment, and housing development are reshaping rental market dynamics.
• Strategic Adaptation Needed: Landlords must adapt to evolving renter preferences and market conditions to ensure long-term success.