Video
Published September 26, 2025
Banks Credit Unions Advanced Analytics & Modeling Credit Decisioning Risk Management
A strong credit risk decisioning strategy is crucial for any financial institution looking to stand out from the competition, book more high performing loans, and drive revenue. Lenders can achieve this by implementing next-gen AI technology to:
- Build and deploy models faster
- Optimize lending criteria
- Reduce fraud risk
Watch this video to learn how you can level up your credit decisioning journey across the customer lifecycle with the Experian Ascend Platform.
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The imposter in the session: The hub and the hive
Uncover a coordinated account takeover fraud ring in action and learn how it was stopped using behavioral, device and network intelligence.
Key insights:
- Fraud rings operate with structured roles to efficiently execute account takeover attacks
- Compromised accounts can be connected across devices, revealing coordinated activity
- Behavioral, device and network intelligence expose fraud signals traditional tools miss
- Stopping ATO requires identifying and dismantling the full fraud ring, not just individual logins
Case Study
How one lender achieved a 5 month payback
Education Credit Union modernized underwriting with Experian’s Advanced Decisioning—driving faster decisions, stronger approvals, and rapid ROI in a competitive market.
- 5-month payback period
- 4.4% lift in performance & funding
- $4M+ incremental originations
Video
5 model classification blind spots to watch out for in 2026
Model classification now drives governance in AI environments—but many frameworks lag reality. Static, inconsistent approaches create risk as inventories grow.
- Refresh classification continuously
- Map dependencies and shadow models
- Standardize decisions and documentation
Tip Sheet
Protect Wallet Share and Lifetime Value
Your most valuable customers don’t announce their departure. By the time balances decline or activity slows, competitors have already captured share of wallet.
Download our strategic snapshot to learn how your institution can identify behavioral shifts early, respond confidently and accelerate high-value customers forward.
Did you know?
- Customers typically hold less than 50% of their deposits or loans with a single institution.
- Selling to an existing customer can be up to 10x more successful than acquiring a new one.
- A 5% increase in customer retention can boost profits by 25% to 95%.