Enhance decision-making and segmentation strategies

A new year means new opportunities — and new pressure to make every marketing dollar count. Whether your focus is to expand your portfolio, deepen existing relationships or improve marketing efficiency, this checklist will help you prepare to drive stronger, smarter growth all year round.

You’ll discover how to:

• Master the new prospecting formula
• Use data to drive personalization
• Create cohesive messaging across channels

Experts from Experian, Micronotes, and Premier America Credit Union explore how credit unions can reach the right prospects at the right time to drive measurable loan and member growth.

Get ahead of the 2026 holiday shopping season with our expert prep guide. Discover proven strategies, marketing tips, and consumer insights to maximize loyalty and retention efforts, boost customer engagement, and ensure you are top of wallet.

To strategically market your credit products, you’ll need to connect and engage with qualified consumers, but finding and pitching to them isn’t always easy.

Read our e-book to discover:

• Key market trends: Understand why your current prospecting strategy needs to be refined.    
• Strategic channels: Explore the most effective methods to locate and engage ideal customers.
• New approaches to campaign optimization: Learn how to quickly create and manage your campaigns across multiple channels.