Report
Published October 9, 2024
Banks Credit & Economic Trends Economic & Market Insights Marketing
Explore Gen Z's habits and attitudes toward credit, personal finance, marketing, fraud and more.
Gen Z fast facts:
- There are 69.3 million Gen Z-ers in the United States.
- They spend six or more hours per day on their cell phones.
- They collectively demand purpose and accountability from brands they interact with.
They demand the creation of more opportunities for people of diverse and underrepresented backgrounds. Lack of financial resources and funding options are seen as barriers in achieving their goals.
Source: Statista, McKinsey & Company.
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Report
Credit Card Market Growth Chartbook: Q2 2026
Explore credit card market trends through Q2 2026, including changes in originations, issuer performance and consumer segments.
- Track secured and unsecured credit card growth.
- Compare national banks, regional banks, credit unions, fintechs and subprime issuers.
- Examine origination trends by credit score and generation.
Case Study
How a National Bank Revitalized Credit Education
A national credit card issuer refreshed its financial wellness program with Digital Identity Manager to strengthen engagement and grow paid bundle revenue.
- Increased the paid bundle price by 18%
- Recorded 27,315 Digital Identity Manager activations in the first year
- Increased average new acquisitions by 47%, with a 1% increase in average deactivations
Report
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This report examines the gap between the protection consumers expect from retail banks and the trust they place in them.
- Shares 2026 findings on fraud, identity, biometrics and AI.
- Explores how mobile banking, security friction and invisible protections shape customer experience.
- Outlines ways banks can make protection more visible, explainable and controllable.
Report
Q3 2026 Lending Conditions Chartbook
Explore economic conditions and consumer credit trends shaping the lending environment in Q3 2026.
- Economic and labor market indicators, inflation and interest rates
- Lending standards, credit demand and originations across major products
- Delinquency trends by product, borrower segment and lender type