Driving Growth in a Digital-First World

This summary outlines important research findings that help lenders drive a more inclusive environment for customers, while mitigating risk.

A few takeaways:

• Understanding the profiles of who’s more prone to exclusion informs risk management.
• Machine learning techniques can also be deployed to help detect economic interaction effects or shifts.
• Attributes like education level, occupation or rent/utilities payment history have predictive power in credit outcomes.

A new year means new opportunities — and new pressure to make every marketing dollar count. Whether your focus is to expand your portfolio, deepen existing relationships or improve marketing efficiency, this checklist will help you prepare to drive stronger, smarter growth all year round.

You’ll discover how to:

• Master the new prospecting formula
• Use data to drive personalization
• Create cohesive messaging across channels

Read the latest findings about "Closing the credit gap" white paper, and what they mean for financial inclusion and risk management.

Key insights:

• Income and credit trends reveal significant disparities that impact access to financial products.
• Demographic shifts across gender, household structures, ethnicities, and generations are reshaping borrower profiles.
• Lenders who adapt their strategies and product offerings can expand their customer base, reduce default rates, and lead in inclusive finance.

Experts from Experian, Micronotes, and Premier America Credit Union explore how credit unions can reach the right prospects at the right time to drive measurable loan and member growth.