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Report

The State of U.S. Rental Housing Market Report 2025

Published June 10, 2025

Rental Property Data Sources Economic & Market Insights Fraud Management
The State of U.S. Rental Housing Market Report 2025

The 2025 U.S. rental market reflects broader economic conditions, shaped by shifting market forces and ongoing uncertainty. Landlords and property managers are navigating a complex landscape where understanding renter behavior, affordability challenges, and macroeconomic pressures is key to maintaining stable occupancy. By staying informed on these trends, they can better attract and retain long-term tenants.

Key Insights:

  • Renter Financial Pressure: Renters across all demographics are facing rising debt and affordability issues, impacting their housing stability.
  • Rent-to-Income Imbalance: Rent prices continue to rise faster than incomes, increasing the financial burden on tenants nationwide.
  • Macroeconomic Impact: Factors like interest rates, unemployment, and housing development are reshaping rental market dynamics.
  • Strategic Adaptation Needed: Landlords must adapt to evolving renter preferences and market conditions to ensure long-term success.

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Gain actionable insights from Experian’s 2026 State of the U.S. Housing Market Report:

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Unlocking alternative data for smarter fintech decisions

Join Ashley Knight, Experian’s SVP of Product Management, and Haiyan Huang, Prosper’s Chief Credit Officer, to discover how:

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Q4 2025 Lending Conditions Chartbook

Despite tariff headwinds in 2025, the U.S. economy exceeded expectations and is positioned for continued growth. Improving credit dynamics point to a stronger lending environment in 2026.

  • Solid economic momentum heading into the new year
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  • Stable delinquency trends support healthier credit conditions
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Identity and fraud insights for merchants

Consumers expect e-commerce experiences to be seamless and secure but, as fraud threats evolve, merchants are struggling to keep pace — and consumers are losing trust in merchants. Drawing on this year’s U.S. identity and fraud insights, this report explores the key factors contributing to the e-commerce trust gap. 

You’ll learn:

  • What’s driving consumer concerns in e-commerce.
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  • Actionable recommendations to enhance merchants’ fraud stacks
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