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Report

The State of U.S. Rental Housing Market Report 2025

Published June 10, 2025

Rental Property Data Sources Economic & Market Insights Fraud Management
The State of U.S. Rental Housing Market Report 2025

The 2025 U.S. rental market reflects broader economic conditions, shaped by shifting market forces and ongoing uncertainty. Landlords and property managers are navigating a complex landscape where understanding renter behavior, affordability challenges, and macroeconomic pressures is key to maintaining stable occupancy. By staying informed on these trends, they can better attract and retain long-term tenants.

Key Insights:

  • Renter Financial Pressure: Renters across all demographics are facing rising debt and affordability issues, impacting their housing stability.
  • Rent-to-Income Imbalance: Rent prices continue to rise faster than incomes, increasing the financial burden on tenants nationwide.
  • Macroeconomic Impact: Factors like interest rates, unemployment, and housing development are reshaping rental market dynamics.
  • Strategic Adaptation Needed: Landlords must adapt to evolving renter preferences and market conditions to ensure long-term success.

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Explore how modern fraudsters use coordinated, strategic attack methods—and learn how to detect, disrupt and prevent them using behavioral intelligence and real-time insights.

Key insights:

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The imposter in the session: The hub and the hive

Uncover a coordinated account takeover fraud ring in action and learn how it was stopped using behavioral, device and network intelligence.

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  • Compromised accounts can be connected across devices, revealing coordinated activity
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05 May 2026

2026 H1 Alternative financial services trends snapshot: growth, risk and where it’s moving

Download the latest Alternative Financial Services Trend Report to reveal new insights on growth and risk, including:

  • Loan volume is up 21% YoY across installment and single pay products
  • Installment bad rates declined 6.8% YoY
  • Returning borrowers grew 26.5% YoY in RTO/LTO
Webinar

04 May 2026

Convergence of consumer and commercial fraud prevention

In this webinar, Experian experts explore how organizations can apply proven consumer fraud prevention tactics to strengthen commercial lending defenses.

What you'll learn:

  • How consumer fraud strategies can be adapted for commercial use cases
  • Where commercial lending is most exposed and how to mitigate risk
  • How shared signals across identity, behavior and devices can improve detection
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