The State of the U.S. Rental Housing Market 2024

AI is being adopted faster than the internet and personal computer, and financial services organizations are at the forefront of the transformation. Discover how lenders are leveraging AI across the lending lifecycle – from underwriting and origination to portfolio management – and what these innovations mean for the future of credit.

• Understand how affordability is reshaping renter behavior
• Explore generational shifts and rising rent burdens
• Analyze mobility, migration and payment trends
• Learn how financial conditions impact renter outcomes

Economic uncertainty remains elevated amid geopolitical instability, but the U.S. economy continues to show resilience. Explore Experian's latest base-case forecast and what it could mean for businesses planning ahead.

• GDP growth projected at 2.0% in 2026 and 2.1% in 2027
• Inflation expected to rise to 3.5% in 2026 before easing to 2.1% in 2027
• Unemployment forecast to hold steady at 4.4% through 2027

Consumers have powered the U.S. economy through repeated shocks, but new pressures are testing their resilience. As energy prices rise and economic conditions shift, the outlook is becoming more uncertain.

• Labor market strength is weakening
• Income and wage growth are slowing
• High equity exposure increases risk