Prospect Smarter. Convert Faster.

Reach high-intent mortgage borrowers before your competition with Experian’s Prospecting Solutions. Activate predictive targeting, rich credit and property intelligence, and fast, flexible workflows to grow acquisition while managing risk.

Why lenders choose Experian

  • Get to market fast. Launch self-service pre-screen campaigns in under 24 hours; tap managed services when you need heavier lifts and customization (typically 2–4 weeks to readiness).
  • Find real intent. Target in market consumers with predictive models and rich property context so you prioritize the right prospects.
  • Improve conversion and ROI. Custom target models that blend credit and property attributes have shown 3–5× higher conversion potential in acquisition programs.
  • Scale with confidence. Combine turnkey propensity models with pre-screen attributes and property alerts to improve engagement while supporting risk controls. 
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Learn more about our modern mortgage marketing solutions

Let’s build your next high-performing acquisition program. Request a demo or brief scoping call to see sample counts, model options, and activation timelines tailored to your markets.

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Solutions at a glance

Self-Service Pre-Screen

Self-Service Pre-Screen
Self-Service Pre-Screen

Self-Service Pre-Screen

Launch, test, and optimize quickly on a platform you control – complete with easy campaign templates and access to Experian’s data and predictive models. Ideal when speed and agility matter most. 

Managed Pre-Screen Services

Managed Pre-Screen Services
Managed Pre-Screen Services

Managed Pre-Screen Services

Partner with our specialists for complex or large‑scale strategies. Access broad credit and property data assets with full execution support. Typical campaign readiness in 2–4 weeks. 

Custom Target Modeling (AIS Target)

Custom Target Modeling (AIS Target)
Custom Target Modeling (AIS Target)

Custom Target Modeling (AIS Target)

Custom-built pre-screen models that combine credit and property attributes to pinpoint consumers with high conversion potential; data indicates 3–5× lift vs. base. Best for teams seeking precision and performance..

Propensity Scoring (In Market Models)

Propensity Scoring (In Market Models)
Propensity Scoring (In Market Models)

Propensity Scoring (In Market Models)

Off-the-shelf predictive models designed with privacy in mind – rapidly deployable and proven across mortgage use cases. Can be layered with pre-screen attributes to boost conversion and ROI. 

Property Alerts

Property Alerts
Property Alerts

Property Alerts

Get daily alerts on newly listed properties – on‑ and off‑market – nationwide or for your target lists. Add listing details into your outreach to engage borrowers earlier and support retention and payoff‑risk strategies. 

How it works

Driving Results Across the Borrower Journey

When it comes to leveraging Experian’s Prospecting Solutions, the possibilities are powerful and practical. For purchase prospecting, you can identify households entering the market and reach them before they engage competitors. If your goal is refi recapture & retention, these solutions help surface high-propensity borrowers in your portfolio and keep them from shopping away. And for payoff risk mitigation, you’ll be equipped to monitor listings and life-event signals so you can intervene with timely offers.

Insights

Lead conversion through multichannel mortgage marketing strategy

Increase your marketing ROI by adhering to these best practices for reaching the right borrower.
Blog post

Lead conversion through a multichannel mortgage marketing strategy

Increase your marketing ROI by adhering to these best practices for reaching the right borrower.
Case study

Know your leads. Grow your business.

How lenders gained insight into their lead quality and behavior with Lost Lead Analysis™ for Mortgage.
Infographic

Three ways to drive responsible growth

Learn how you can cost-effectively find and engage responsive, low-risk consumers to drive business.