Our analysis delves into various attributes to help us gain a deeper understanding of the digital borrower compared to all other borrowers for unsecured personal loans as well as credit cards. Our data analysts also looked at borrowers, irrespective of generation, regarding information such as household income, credit score and history, open trade lines, credit utilization, and more.

As interest rates stabilize, mortgage lenders need to be prepared for the pent-up housing demand. One of the keys to unlocking this potential lies with first-time homebuyers, a critical market segment that could significantly drive your growth strategy. As a lender, it's important to understand the unique needs and behaviors of these borrowers to effectively engage with them. We provide comprehensive insights to help you identify and target this demographic more successfully. Our data-driven approach can empower you to create tailored marketing strategies and financial solutions that resonate with first-time homebuyers. Leverage our insights to strategically position yourself in this competitive market and capitalize on the opportunities that lie ahead. Join us for a 60-minute webinar as our experts examine the results of our recent study on first-time homebuyers and share insights into best practices for capturing this demographic in 2024.

Listen to our fireside chat on data, automation and machine learning models moderated by Ron Shevlin, Chief Research Officer at Cornerstone Advisors

As interest rates soften, pent-up demand stands poised to surge once affordability shifts. Given this environment, it’s imperative to reassess your lending strategy to recognize new avenues for growth. We've examined the first-time homebuyer segment to identify credit-qualified prospects and offer insights on potential opportunity areas.

Download our white paper to deepen your understanding of first-time homebuyers and learn best practices for how to successfully identify and engage this audience to help your business drive more sustainable growth.