Trust: a precious commodity that is earned over time and difficult to build between consumers and businesses in an online world. The anonymous nature of digital interactions means that businesses and consumers must mutually find ways of establishing bilateral trust. What are the key factors that matter most to consumers for gaining trust and confidence in an increasingly digital world? What does it take to build trust online? Are businesses doing enough with the information they already have access to, to better recognize and deliver experiences that their customers expect?
These are just some of the questions we asked in the 2019 Global Identity and Fraud Report. We surveyed over 10,000 consumers and 1,000 businesses across 21 countries to better understand how businesses can build and nurture personalized relationships while helping customers to feel more secure.