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Simmons® PoliticalPersonas Consumer Segmentation

The Simmons PoliticalPersonas consumer segmentation system is a powerful resource that delivers the mindset of America’s voters. Providing vivid insight and analysis across the voting spectrum at both the national and local level, Simmons PoliticalPersonas gives political organizations, media companies and advertisers a complete understanding of key voter segments, including demographics, responsiveness to various media and attitudes and opinions on important political issues and social trends.

The PoliticalPersonas segmentation consists of 10 unique segments classifying all Americans of voting age. The PoliticalPersonas segments include:

  • Super Democrats
  • Left Out Democrats
  • Conservative Democrats
  • On-the-Fence Liberals
  • Green Traditionalists
  • Mild Republicans
  • Uninvolved Conservatives
  • Ultra Conservatives
  • Unconnected & Unregistered
  • Informed But Unregistered

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