Gain data-driven insights into your marketing performance
Data-driven marketing has allowed for more personalized, 1:1 conversations with customers across channels. But the truth behind the scenes is that a marketer's ability to target is only as good as their ability to measure success. At the end of the day, you need to be able to attribute sales to the correct campaigns and channels. Enter Experian's marketing measurement and response attribution solutions.
Social media is more than a marketing channel; it’s a powerful source for consumer-generated data. Experian’s Social Media Analysis delivers audience intelligence on over 20 key categories from social influence to audience demographics. Deliver better content and marketing by learning who is behind the handle, not simply what they’re saying.