Data-driven marketing has allowed for more personalized, 1:1 conversations with customers across channels. But the truth behind the scenes is that a marketer's ability to target is only as good as their ability to measure success. At the end of the day, you need to be able to attribute sales to the correct campaigns and channels. Enter Experian's marketing measurement and response attribution solutions.
Measure the effectiveness of your marketing campaigns with powerful insights to help improve your marketing strategy and influence future efforts.
Close the gap between sales and marketing by linking purchase data to campaign exposure data. The end result is being able to quantify both the online and offline sales impact of your addressable campaigns.
For marketers seeking to measure their ROI across multiple channels, response attribution provides a clear view into how marketing efforts work together to drive responses and customer behavior.
Our collaborative process includes a comprehensive, multi-dimensional analysis of your marketing programs including forecasting and budgeting strategies.