When a consumer decides to research a product or service, what outlet does he or she look to first? The internet, of course. This is precisely why online data is so powerful – it’s a direct and immediate reflection of consumers’ brand and product interest.
Online behavioral data is a crucial component in the cross-channel marketing mix that can drastically increase ROI. However, due to various setbacks such as; a lack of resources/capabilities to leverage online data, exhausted prospect list modeling strategies and misunderstanding of the predictive value - Marketers rarely utilize the data source to its full potential.
Experian’s comprehensive solution presents multi-channel marketers with the unique ability to tap the value of this rich data source. Marketers can:
Experian Marketing Services’ sophisticated online profiling and modeling offerings, layered on top of our Hitwise online behavioral data assets, generate powerful insights that are actionable across online and offline channels.
Experian Hitwise delivers daily insights from the world’s largest sample of online consumer behavior to help marketers increase the effectiveness of their marketing campaigns. By combining online insights with unique offline lifestyle and life stage information, Experian Hitwise helps companies build and optimize their online marketing campaigns for improved multichannel success. Clients rely on Experian Hitwise’s insights to improve the effectiveness of search, display, affiliate, email and social marketing campaigns.
Extensive profile analysis based on combined customer, Experian consumer, and online behavioral attributes.
Generate actionable strategy recommendations based on:
Incorporates the digital behavior of customers and prospects into new or existing performance driven models for testing recommendations and scoring that enhance multi-channel marketing programs.
This unique blend of online behavioral data, consumer data, and analytics and strategy consulting helps marketers overcome prospecting hurdles, such as exhausted prospect list strategies to improve customer acquisition and increase revenues and profit.
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