When a consumer decides to research a product or service, what outlet does he or
she look to first? The internet, of course. This is precisely why online data is so
powerful – it’s a direct and immediate reflection of consumers’
brand and product interest.
Online behavioral data is a crucial component in the cross-channel marketing mix
that can drastically increase ROI. However, due to various setbacks such as; a lack
of resources/capabilities to leverage online data, exhausted prospect list modeling
strategies and misunderstanding of the predictive value - Marketers rarely utilize
the data source to its full potential.
Experian’s comprehensive solution presents multi-channel marketers with the
unique ability to tap the value of this rich data source. Marketers can:
Understand online behaviors of customers and prospects
Elevate multi-channel program performance with direct mail targeting optimization,
email optimization, and more.
Expand profitable prospect universe with enhanced predictive models, testing recommendations,
Experian Marketing Services’ sophisticated online profiling and modeling
offerings, layered on top of our Hitwise online behavioral data assets, generate powerful
insights that are actionable across online and offline channels.
Experian Hitwise delivers daily insights from the world’s largest sample
of online consumer behavior to help marketers increase the effectiveness of their
marketing campaigns. By combining online insights with unique offline lifestyle and
life stage information, Experian Hitwise helps companies build and optimize their
online marketing campaigns for improved multichannel success. Clients rely on Experian
Hitwise’s insights to improve the effectiveness of search, display, affiliate,
email and social marketing campaigns.
Data on the online behavior of 10MM US consumers
Behavior on over 1MM websites
A multi-sourced sample, based on a combination of ISP data with information from
Aggregate usage data from a geographically diverse range of ISP networks and opt-in
panels, representing all types of Internet usage, including; home, work, educational
and public access
Ensures data accuracy and representation based on weighted universe estimates
in each market
Online behavioral profiling
Extensive profile analysis based on combined customer, Experian consumer, and online
Generate actionable strategy recommendations based on:
Demographic and consumer lifestyle segmentation
Search terms: industry paid or organic, competitive, branded or non-branded
Traffic drivers: top sites, upstream/downstream, social
Understand customer behavior
Define tactics to attract new customers
Identify where to find ideal segments online
Optimize search terms to fit how consumers are searching for products and services
Focused media buys put your message in offers in front of high value consumer
Optimize site content to fit the shopping patterns of specific segments
Identify partnership opportunities
Enhance multi-channel program performance
Online behavioral modeling
Incorporates the digital behavior of customers and prospects into new or existing
performance driven models for testing recommendations and scoring that enhance multi-channel
This unique blend of online behavioral data, consumer data, and analytics and strategy
consulting helps marketers overcome prospecting hurdles, such as exhausted prospect
list strategies to improve customer acquisition and increase revenues and profit.
Look-alike modeling to enhance or replace existing models
Identification of untapped prospect universes
Suppression of likely non-responders
Enhanced offline prospecting
Get more information
Please fill out the form below to get more information about our services.
If you would like to talk to a representative, please call us at (844) 747-1667.