As marketing sophistication evolves, brands strive to move from simply executing
in each individual channel to optimizing each customer’s experience across all
channels. By utilizing a proven path to help you advance your marketing program
to the next level, achieving cross-channel optimization can be a reality for any brand,
regardless of its current state of sophistication.
Take our online assessment of your current marketing program’s level of sophistication
and receive our most recent Marketing Sophistication Curve framework to aid in helping
you continually move your organization's cross-channel marketing efforts forward.
The assessment and framework will help you to:
Assess where your own brand lies along the Marketing Sophistication Curve
Learn about the journey brands must take in order to achieve cross-channel optimization