Competitive and Consumer Insight


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Competitive and Consumer Insight

Gain a deeper understanding of consumer opinions, attitudes and behaviors.

With syndicated and custom research from Experian SimmonsSM, online behavioral reporting from Experian Hitwise® and store traffic counting from Experian FootFall, we offer valuable insight on millions of consumers, their behaviors, brand preferences, media usage habits, and more. This consumer insight enables smarter marketing, brand and advertising strategies and to maximize lead generation.

Syndicated and Custom Research from Experian Simmons

Make better media buying decisions by using the Simmons National Consumer Study to make your insight and data smarter. With over 60,000 data variables across 25,000 American households, our multimedia and brand survey provides the in-depth information and analysis that improves your ability to make the best marketing investments.

Online Competitive Intelligence from Experian Hitwise®

Improve your online marketing strategy through a clear view of what's driving traffic to your competitors' web sites. Experian Hitwise® provides access to daily online usage giving you the ability to see how 10 million Internet users in the United States interact with more than one million Web sites across more than 160 industries. Power your online marketing with consumer insight that gives you the competitive advantage.

Consumer Credit Market Trends

Experian-Oliver Wyman Market Intelligence Reports
Access previously unavailable consumer insights into timely consumer credit market trends. Compare trends against your portfolio, access credit segment details, and leverage customized reports. Easy-to-understand reports are delivered in two subscription formats, with an option for producing analyses and models.

Store Traffic Counting from Experian FootFall

Improve store performance with Experian FootFall. Increasing store sales and profitability requires understanding the impact marketing and operations has on store traffic, conversion rates and customer behavior. Experian FootFall provides the data and analytics to gain accurate insight into traffic flow to better balance store staffing demands, understand market potential and optimize the number of consumers who pass through your doors.

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