Best practices for integrating mobile into your marketing mix
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Have you integrated mobile marketing into your 2013 marketing mix? With six
billion mobile devices in use today, the way your customers engage with each other,
consume content and shop is dramatically changing. Integrating mobile into "the mix"
now will help ensure you build strong brand advocacy, while creating and sustaining
loyal, profitable relationships with your customers.
This webinar will cover real-life examples of great strategies and techniques for
integrating mobile into your marketing mix:
Learn key industry insights and discover the latest in mobile marketing strategy
Learn the art of the mobile call to action to create or accelerate your mobile
Determine strategies to create a truly integrated, multichannel SMS program
Understand how to define your mobile goals and develop the right strategy for
About the Presenter:
Michael Puffer Michael Puffer is
the Senior Mobile Marketing Specialist for Experian Marketing Services, responsible
for driving business development, thought leadership, implementation and the ongoing
innovation of mobile programs for the organization as well as its clients. Michael
is a digital technology and marketing leader focused on the mobile industry with years
of experience in mobile marketing strategy development, program execution and data
integration with the ability to design, implement and analyze effective enterprise
level mobile programs, with a focus on cross-channel integration and loyalty marketing.
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