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Best practices for integrating mobile into your marketing mix
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Have you integrated mobile marketing into your 2013 marketing mix? With six billion mobile devices in use today, the way your customers engage with each other, consume content and shop is dramatically changing. Integrating mobile into "the mix" now will help ensure you build strong brand advocacy, while creating and sustaining loyal, profitable relationships with your customers.
This webinar will cover real-life examples of great strategies and techniques for integrating mobile into your marketing mix:
- Learn key industry insights and discover the latest in mobile marketing strategy
- Learn the art of the mobile call to action to create or accelerate your mobile database
- Determine strategies to create a truly integrated, multichannel SMS program
- Understand how to define your mobile goals and develop the right strategy for your brand
About the Presenter:
Michael Puffer is the Senior Mobile Marketing Specialist for Experian Marketing Services, responsible for driving business development, thought leadership, implementation and the ongoing innovation of mobile programs for the organization as well as its clients. Michael is a digital technology and marketing leader focused on the mobile industry with years of experience in mobile marketing strategy development, program execution and data integration with the ability to design, implement and analyze effective enterprise level mobile programs, with a focus on cross-channel integration and loyalty marketing.