It's all in the wording: A guide to optimizing your email subject lines

What makes an email worthy of opening? Is it an offer the subscriber just can’t turn down or an intriguing remark that sparks curiosity?

Experian Marketing Services has studied more than 1,000 promotional mailing subject lines and found there are a handful of ways to craft subject line in order to capture the attention of your specific audience. We have defined these techniques and classified them into unique categories to help guide you to optimizing your email subject lines and achieve the highest levels of engagement.

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