With countless outlets available to share your message, brands have a bevy of opportunities to help them get the word out—but TV still reigns supreme. Today’s marketers need to ensure their ads are not only reaching the right audience, but that they’re also showing ROI. TV sellers can rival digital channels with sophisticated targeting technology and advanced data to allow TV to be used more cost effectively than ever before. Using a data-driven strategy, Experian can help your next TV advertising campaign go from black and white to technicolor.
Advanced TV delivers more targeted TV advertising than traditional planning by drawing from the same concepts as other marketing channels — using first-, second- and third-party audience data such as income, lifestyle interests, shopping behavior and family composition. With Advanced TV, marketers can sync their TV planning with marketing via online, mobile, email and direct mail to reap the benefits of improved customer loyalty and increased sales through an omnichannel campaign.
Despite concerns over cord cutting, TV still holds the heart of most households, with a majority still subscribed to connected, satellite or cable. Experian has relationships with all TV sellers and our data can be used anywhere in the TV ecosystem, so we can help you with your campaigns. Addressable TV is the next generation of media advertising using superior audience targeting, media-buying flexibility, and closed-loop reporting to help you effectively measure the success of your campaign.
With Experian’s 50+ years of experience with consumer data, you can rely on us to help you execute a data-driven TV campaign that targets the right audience with your message.
To learn more about Experian’s Advanced TV capabilities, complete the form at the right.