Providing marketers a consolidated view of the impact of their multi-channel marketing
programs through Response Attribution.
We live in extraordinary times for marketers today. Never before has there been
so many ways to communicate with our customers and prospects, yet few marketers have
the ability to truly measure the efficacy of their marketing campaigns. More difficult
still is the ability to truly allocate the budget correctly to ensure that the marketing
spend is optimized.
Response Attribution supports multiple approaches to measuring marketing effectiveness
based on awareness, acquisition, retention and loyalty. Our solutions are born from
years of experience in direct marketing attribution and combine all response channels
– eCommerce, traditional retail, and call center. Measurement allows the marketer
to include data from mass, social, digital and traditional marketing channels to measure
the complete path to purchase that your customers are taking and effectively allocate
the marketing budget.
Response Attribution allows marketers to marry their world of online marketing
campaigns to customers’ offline response. Marketers can now learn how their
email and digital marketing efforts are driving response not only to their website,
but also to their brick and mortal locations.
Four Complete Methodologies
Our pragmatic approach includes four distinct methodologies: Direct Attribution,
Inferred Attribution, Fractional Allocation, and Touch-Point Attribution – to
allow for evolutionary user adoption. Users will receive standard and customized reporting
and be able to query and download the results from data that is also extractable for