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Cooperative Data

Expand your prospecting database by participating in a database that compiles housefiles on related industries.

Enrich and deepen your prospecting capabilities by leveraging the databases of businesses with similar needs as yours. Choose from the following cooperative databases:

Catalog Database

Tap into the proven power of other catalogers' databases and gain access to the purchasing information of a new audience. Z-24® catalog database covers over 100 million households allowing marketers the ability to acquire and retain customers through modeling options and report-based market insight. You'll optimize your housefile records, reactivate dormant customers, increase list rental revenue and gain market insight for new product development. Cooperative database is becoming one of today's most vital components to a successful prospecting strategy.

Publisher Database

CircBase® offers a rich resource of 63 million subscriber names, enabling you to approach proven magazine subscribers. Drawn from the databases of more than 300 of today's leading publishers, this extensive record compilation brings partners together. By sharing information for non-competitive offers, hundreds of publishers provide promising prospects. This powerhouse of information allows you to access a cost-effective source of highly responsive names, reduce subscriber acquisition costs and increase response, improve the effectiveness of expired mailings and generate new list rental revenue with more refined selections. Our consulting team will work with you to design custom modeling products to gain additional market insight

Credit Card Sales

Prospect Plus gives you access to buyer information gathered from the entire catalog industry. You can identify active buyers who are convenience-oriented and pay for their catalog and online purchases with credit cards. This transaction information enables you to analyze consumers' recent buying activity plus improve the predictive power of your data for internal analysis and modeling. With more than 60 product categories to select from you're sure to achieve the customization you need. Overcome your toughest challenges whether related to new card acquisition, usage and activation, retention or receivable growth.

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