Articles

‘Tis the Season for Marketing Attribution: Measurement Is the Key to Campaign Optimization in the New Year | MarTech Series

Technology Disruption is Good for TV Advertisers | BroadcastingCable

TradeTalks: Data will Impact the Future of Advertising | NASDAQ LIVE

Proper Matching: The Missing Piece to Identity Resolution | MarTech Advisor

TechBytes with Aimee Irwin, Vice President, Strategy, Experian | MarTech Series

Experian’s Danaher On Data Marketplace Disruption | Beet.TV

The Monday Stack: The Future of Work/The Future of Identity | DMNews

Unified Announces Integrations with Top Data Providers to Deliver Enhanced Audience Advertising Solutions | Unified

Experian Reinforces Its Commitment to Help Companies More Accurately Identify and Better Connect with People | MarTech Series

On Brand: A Podcast About Branding - Why Data Is Critical to Building Customer Loyalty with Kevin Dean | Brand Driven Digital

Interactivity In CTV May Be Key To Driving Sales | MediaPost

Report: Connected TV impressions have grown 106% since 2016 | Marketing Land

Experian Grows MarTech Community to Enhance Brand-Audience Connectivity | Aithority

Experian Grows MarTech Community To Enhance Brand-Audience Connectivity | SalesTech Star

Experian Launches Activation Partners Program, With Sights On Cross-Channel Targeting | DMNews

Experian Announces New Partner Program to help Advertisers better Connect with Audiences | MarTech Advisors

Experian Grows MarTech Community to Enhance Brand-Audience Connectivity | MarTech Series

Power 300: Q&A with John Gray of Experian | Auto Remarketing

AB 180: How Can You Use Data To Tell Your Legacy Narrative? | All Business with Jeffrey Hayzlett

TechBytes with Kevin Dean, President and General Manager, Experian | MarTech Series

Omnicom: 'Yes, We Did' Look at Acquiring Acxiom Unit, but We're Renting Data Instead | AdAge

Omnicom Launches Marketing and Insights Platform to Track Consumers Across All Practices | Adweek

Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM | AdExchanger

Why Identity Matters to Marketers … and Consumers | Adweek

What Is Cross-Device Identification and How Can Marketers Use It? | CMSWire

Experian Launches Experian Marketing Engine™ at the Cannes Lions | MarTech Advisors

Experian Launches Experian Marketing Engine | DestinationCRM

Quality is the New Data Frontier | DMA

Experian Takes the Next Step Forward in Identity Resolution | MarTech Series

Experian takes the next step forward in identity resolution to help marketers more easily connect offline and online identities | GuruFocus

Experian Launches MarketingConnect | DestinationCRM

Experian Launches MarketingConnect(SM), a new Platform For Identity Services | ReadITQuik

Experian’s President of Marketing Services, Kevin Dean sits down with us to discuss the future of Adtech | Authority Magazine

DMA, ARF and CIMM To Develop Data Quality Labeling Standards | DMA

Audiences Respond to Ads Catered to Them, but TV Campaigns Haven’t Caught Up | Adweek

5 Tips To Up Your Attribution | MediaPost

Busting the Biggest Myths About Digital Transformation | MKTGinsights

Don’t Skip These Questions When Talking to Martech Vendors | MKTGinsights

Digital and Traditional Marketers Aren’t So Different After All | MKTGinsights

The Missing Link: Maximizing Social Media To Power Marketing Campaigns | MediaPost

TechBytes with Mindy Pankoke, Product Manager, Consumer Marketing Data Solutions, Experian | MarTech Series

Roku Expands OTT/Linear TV Measurements For Advertisers | MediaPost

Helping Non-Profits Resonate with the Right Audience #ExperianStories | Experian Blog

To Resonate, Influencer Marketing Can’t Just Borrow Interest | [a]list

Forward thinking: Reshaping how Marketers View Campaign Attribution | MarTech Advisor