Experian Marketing Services’ Audience IQ is a digital advertising platform
that allows marketers to utilize consumer data within display advertising for more
relevant messaging. As a full-solution provider of advanced advertising, we enable
cost-efficient audience targeting that goes beyond simple demographic or contextual
Marketers do not need to sacrifice audience quality for reach because Experian
Marketing Services delivers an online audience that includes millions of consumers.
Experian Audience IQ for display advertising empowers marketers to:
Leverage their own customer data to directly reach customers
Target precise consumer audiences such as “in-the-market for auto”
or “green aware”
Ensure brand and messaging consistency
Increase your display advertising effectiveness by using our pre-designed segments
to identify high-value audiences.