Understand how households are using new technology and consuming media.
Home Connect InsightSM identifies household preferences toward emerging
technologies and new media. Make intelligent marketing decisions for direct marketing
based on accurate usage trends. Understanding household preferences toward telecommunications,
entertainment and cable can help you know where to invest your marketing dollars for
maximum ROI. By combining valuable survey information, gathered daily, with Experian's
data assets, Home Connect Insight provides more than 70 actionable models that will
change the way you make your offers. Now you can track household behaviors in response
to changes in technology and create a direct-marketing campaign that gets results.
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