Target customers based on their financial characteristics at the household level.
P$cycle® Financial Markets segments households of every income level based
on saving, borrowing and investment patterns. This insight gives you more ways to
understand consumer preferences for financial products and differentiate among targets.
This advanced segmentation system is based on actual financial purchases. Then it
goes a step further by providing insight into household lifestyle, financial product
purchase behavior and preferred delivery channels. It provides a comprehensive profile
of consumers so you can make informed marketing decisions from initial target identification
to final media planning.
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