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Household Financial Segmentation

Target customers based on their financial characteristics at the household level.

P$cycle® Financial Markets segments households of every income level based on saving, borrowing and investment patterns. This insight gives you more ways to understand consumer preferences for financial products and differentiate among targets. This advanced segmentation system is based on actual financial purchases. Then it goes a step further by providing insight into household lifestyle, financial product purchase behavior and preferred delivery channels. It provides a comprehensive profile of consumers so you can make informed marketing decisions from initial target identification to final media planning.

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