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Multicultural Marketing Data
Pinpoint specific ethnic and religious groups for relevant marketing.
Ethnic InsightSM allows you to generate new revenue streams by penetrating hard-to-identify ethnic and religious groups to find buyers or donors. Hispanic, African American and Asian markets continue to grow in the United States. It is crucial for marketers to have insight into this diverse marketplace. Ethnic Insight is a comprehensive, predictive name analysis process that identifies the ethnic origin, probable religion, language preference and country of origin of your market. Marketers can now easily create marketing messaging and campaigns that will resonate best with these growing consumer segments.
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