Specialty segments

Standard Segments for Targeted Display Advertising

Utilizing Experian Marketing Services’ Audience IQ standard segments allows marketers to nimbly execute time-sensitive campaigns. Using our industry-leading ConsumerView database, these pre-packaged segments help you identify high-value audiences.

Marketers can select from:

  • Pre-built consumer segments, such as “green aware” or “high income investors”
  • Segments tailored to your specific industry
  • Customized segments with audience attributes that are consistent with your online targeting campaign objectives

Build segments from attributes such as:

  • Income
  • Life stages (i.e. new homeowner)
  • Occupation

Or select from the following pre-designed segments:

  • Green consumers
  • Do-it-yourselfers
  • Sports enthusiasts
  • Personal care/beauty 

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