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Attitudinal and Behavioral Data

Discover what drives consumers to buy

Whether you’re marketing golf equipment, microwaves or commodities success means delivering the right offer to the right audience. For that, you need to know your prospects — their interests, activities and lifestyles.

You need BehaviorBank,® today’s leading behavioral consumer database, with approximately 65 million households.

The database is updated monthly to ensure you have the most accurate information on your consumers.

BehaviorBank,® can answer the following questions about your clients and prospects:

  • What activitiesdo they enjoy in their free time?
  • Which brands are top on their list?
  • How health conscious are they?
  • Do they read magazines, newspapers or books?

The questions above provide just a small snapshot into the unprecedented insight you can receive from BehaviorBank.

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