Retarget on Facebook

Retarget on Facebook with Custom Audiences + The Facebook Exchange, an end-to-end solution.

Contact your Account Manager, or email us at to get started today!

What are Custom Audiences?

Custom Audiences allows you to target Facebook ads to specific individuals, allowing you to reach the exact audience you want to reach. This is perfect for amplifying the reach of programs you may be running in other channels, and also to better refine your targeting on Facebook. Once your audience is defined and your account is enabled, you will be able to upload a file of email addresses, phone numbers, or Facebook user ID’s to your Alchemy Social Ad Manager account. Your file will be hashed and sent to Facebook such that no personal data about the individual is shared. Please contact your Account Manager for step-by-step instructions on how to get started with Custom Audiences, or email to contact a member of our team that would be pleased to assist you.

What can I do with a Custom Audience?

The possibilities are endless for how you can use this new functionality, but here are some ideas:

  •  Launch a compelling campaign to all of your known customers to get them to become fans of your brand (you are able to exclude current fans from your Custom Audience after your file is loaded).
  • Amplify the reach of each of your email campaigns, or other digital campaigns by targeting your email subscribers with Facebook advertising (for email campaigns, you can also use Custom Audiences to deliver ads to non-openers, or clickers on specific products or links, as an example).
  • Create a campaign that is directed at your inactive email audience – you now have a way to speak to this audience online!
  • Target Facebook ads specifically to individuals on your customer database that you have a phone number for, but not email address – try to get them to engage, and drive them to a landing page where they can opt-in for email communications.
  • Continue to use traditional Facebook advertising to reach to your fans, friends of fans and prospects who meet certain targeting criteria

What is The Facebook Exchange?

The Facebook Exchange allows you to target Facebook ads to visitors of your website who have or have not completed specific actions (e.g. a visitor who placed an item in a shopping cart, but did not convert). The results of these highly targeted and timely campaigns should yield excellent results.

Want to learn more?

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