Technology has brought about immense changes in the lives of American consumers. Eight-in-ten U.S. adults access the Internet today and seven-in-ten use email; nine-in-ten Americans have at least one mobile device and four-in ten send text messages. While many Americans wholeheartedly embrace new technology and adopt it quickly, others take a bit longer to adjust before integrating new devices and technology into their lives. The Simmons Technology Adoption segmentation system delivers the mindset of American consumers providing vivid detail of their use and adoption of technology. This new segmentation system is available in the Simmons National Consumer Study and includes the following four distinct segments:
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