The 2012 election campaigns are moving into full swing and in this hyper-political era marketers need to be ready. Experian Simmons delivers the mindset of the American voter with PoliticalPersonasSM. This new consumer segmentation system helps politicians, media owners, advertisers and agencies prepare for the season ahead by delivering a detailed understanding of key voter segments, including in-depth demographics, responsiveness to various media platforms and attitudes and opinions on important political issues and social trends.
From the national stage to the local market, PoliticalPersonas provides marketers with:
In this report, we will:
Discover related consumer research insights from Experian Simmons.