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Simmons® Consumer Privacy Segmentation

With rapid advances in technology, American consumers routinely face questions regarding the protection of their privacy both online and offline. The Simmons Consumer Privacy segmentation system helps marketers to better understand the sensitivity levels that their customers have when it comes to privacy, allowing them to proactively provide them with the information necessary to address privacy concerns and to make informed decisions on the information they are willing to provide.

This Consumer Privacy segmentation system consists of six unique clusters:

  • Informed and at ease
  • Cautious and controlled
  • Impacted and engaged
  • Digital and unconcerned
  • Trust but verify
  • Connected and confident

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