The Simmons Multi-Media Engagement Study is the only syndicated, cross-channel engagement measurement tool available today. It represents a unique, media-neutral metric for planning, buying and selling which goes beyond a simple measure of age, gender and/or clickstreams.
The Simmons multi-media engagement study provides marketers with:
A national advertiser leveraged multi-media engagement integrated with the National Consumer Study to identify television networks, magazine titles and Internet sites with which their consumers are most engaged. The advertiser focused not only on attention and receptivity to advertising, but also on engagement with content in order to plan and shape their media buy. The resulting campaign generated a lift in ad awareness and purchases from the targeted consumers.